DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Dominic Lipinski - 1 SSPs - 1 Will Doherty - 1 Doherty - 1 Chris Kane - 1 Adam Soroca - 1 aren't - 1 Hannah Grobmyer - 1
Top related locs:
Top related orgs:
Jounce Media - 3 Google - 2 Zuma Press - 1 Trade - 1 Amazon - 1 Kepler Group . Finance - 1 Kepler Group - 1 CNN - 1

Search resuls for: "Jounce Media"


5 mentions found


☆ As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites
  + stars: | 2023-09-14 | by ( Megan Graham | ) www.wsj.com   time to read: 1 min
Some marketers in recent years have promised to spend more of their ad budgets on media properties, including websites, with minority, LGBTQ or female owners, among other groups. Photo: Dominic Lipinski/Zuma PressMarketers paying to programmatically advertise on websites and apps with minority, LGBTQ and women owners should be able to find enough space to meet their diverse-owned media spending goals, which have been on the rise in recent years as brands up their commitments to diversity, equity and inclusion efforts. But marketers should also be wary of who they work with to place those ads, to avoid having ads end up running in unwanted places, including sites that buy much of their traffic, according to a new report from Jounce Media.
Persons: Dominic Lipinski Organizations: Zuma Press, Jounce Media
☆ Adtech firm The Trade Desk has a plan to reduce the cost of digital ads
  + stars: | 2023-08-24 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
The Trade Desk will start undercutting the fees publisher adtech firms tack on to digital ads. The adtech used by publishers often inaccurately prices their inventory, said a Trade Desk exec. Adtech firm The Trade Desk is about to execute a plan to lower the price advertisers pay for digital ads. The Trade Desk operates software called a "demand-side platform" that advertisers use to buy ads across the internet. While other DSPs occasionally send low-ball bids, publishers might be more willing to look at The Trade Desk's bids due to the large amount of advertisers using its platform.
Persons: SSPs, Will Doherty, Doherty, Chris Kane, Adam Soroca, aren't Organizations: Google, Jounce Media, Trade
☆ Amazon's new pitch to advertisers is aimed at stealing dollars from Google and The Trade Desk
  + stars: | 2023-06-30 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Ad buyers said Amazon's demand-side platform is going head-to-head with Google and The Trade Desk. Amazon is making a new pitch to cut into the ad dollars that marketers spend with rivals like Google and The Trade Desk, multiple ad industry sources said. The advertising consultancy Jounce Media predicts that Google, The Trade Desk, and Amazon will collectively control about 63% of the DSP market share this year, with Google owning 41%, The Trade Desk capturing 12%, and Amazon getting 11%. Amazon's DSP has historically not been as strong in performance as Google and The Trade Desk, said Travis Johnson, global CEO of Amazon agency Podean. Google and The Trade Desk declined to comment for this story.
Persons: Hannah Grobmyer, Travis Johnson, Podean's Johnson, Pete Stein, Merkle, Stein Organizations: Google, Amazon, Jounce Media, Kepler Group . Finance, Kepler Group, CNN
☆ YouTube's ad revenue dropped again — and it's not the only area where Google's once-unstoppable ad business is showing vulnerability
  + stars: | 2023-04-26 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +7 min
Besides YouTube's 2.6% first quarter ad revenue decline, Google is facing multiple challenges to its advertising business. While Google's search revenue was up about 2%, Microsoft is in the early stages of a big play to go after it. Matthew Bailey, principal analyst at research firm Omdia anticipates Google will post digital ad revenue growth at around 5% in 2023 and in 2024. Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend.
☆ From search to retail media, Google's vaunted ad business is showing signs of vulnerability it never had before
  + stars: | 2023-04-24 | by ( Lauren Johnson | Lara O'Reilly | Ryan Joe | ) www.businessinsider.com   time to read: +7 min
Google's monolithic search ads business is starting to see real competitionMost of Google's ad revenue is driven by its ubiquitous search engine. But neither pose the threat to Google's search dominance that ChatGPT-powered Bing does today, according to an agency source. But ChatGPT-Bing has a bigger opportunity to grab budgets earmarked for Google search because it will change the entire way consumers search for information. But Amazon, which has a $31 billion ad business, and Walmart, which has a $2.7 billion ad business, grab roughly 80% of retail ad spend. Morgan Stanley recently estimated that adtech firms are poised to win $26 billion out of a $130 billion retail media market by 2025.
0 next >>
Total: 5